Obscure Desire

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100 Albert Street

Megan Douglas’ career in the fashion industry burnt briefly but brightly. It started at the age of 17 when she began to work as a model here and in Japan. A year later, in 1984, she put her $30,000 savings into Obscure Desire at 100 Albert Street.

Together with hair and makeup artist Carron Sheffield they aimed to provide a full styling service for their customers.

Despite very little experience, Megan began to design clothes for the shop. Her confidence, personal style and ‘it girl’ status meant that the label was an immediate hit with the fashion magazines who regularly featured her garments. In 1986 she entered the young designer award at the Benson & Hedges Fashion Design Awards but all this attention was not enough to ensure the success of the business and later that year Obscure Desire was sold and Megan left for London.

A course in business and a lively engagement with the city’s thriving club scene supported a further foray into fashion and the launch of the Megan Douglas fashion label. The Guardian newspaper anointed her as the designer most likely to succeed in the 1990s. Her designs were featured in fashion magazines such as Marie Claire, Vogue, Harpers & Queen and Elle. Her success was news here too with More magazine reporting that “The young ex-pat with no credibility became one of the most hip and happening names around town”. Tough economic times in London meant that Megan was unable to sustain her brand and in 1992 she shut up shop to embark on a spiritual journey in India.

Couturier Brian Molyneux took over 100 Albert Street in 1986 and remained there until 1999.

Read more at www.nzfashionmuseum.org.nz/megan-douglas

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